The Economic Times Ad Campaign for Fintech Yatra
Role
UX Designer & Marketing Strategist
Company
Connexdoor
Team
1 Developer, 1 Designer
Key Skills
News Paper Marketing, Landing Page Conversion Rate Optimisation, and UX/UI Design
What is Fintech Yatra?
An epic road journey that traverses through the length and breadth of India in a quest to catalyse the journey of early stage fintech start-ups.
The Economic Times Ad Campaign (2nd March 2023)
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The Landing Page
Lead Acquisition
Page Performance
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Generated 600+ investors & startups leads through the campaign, with a 26.85% lead acquisition rate (events industry standard ~5.2%)
