Inclusive Innovation

Inclusive Innovation

Inclusive Innovation

I recall being in a grocery store when a blind lady asked me, “Beta, how much money is this?” I quickly responded “These are 2 hundred rupee notes, aunty” I felt both sympathetic and concerned while I wondered “How difficult this aunty’s life would be?”

Yash and I had the privilege to work on a product teardown, solving for banking problems faced by visually impaired individuals. From meticulously researching about a blind individuals life to investing countless hours over the weekends discussing complex ideas, we've left no stone unturned. Here’s a glimpse of our journey over the past 3 weeks:

I recall being in a grocery store when a blind lady asked me, “Beta, how much money is this?” I quickly responded “These are 2 hundred rupee notes, aunty” I felt both sympathetic and concerned while I wondered “How difficult this aunty’s life would be?”

Yash and I had the privilege to work on a product teardown, solving for banking problems faced by visually impaired individuals. From meticulously researching about a blind individuals life to investing countless hours over the weekends discussing complex ideas, we've left no stone unturned. Here’s a glimpse of our journey over the past 3 weeks:

I recall being in a grocery store when a blind lady asked me, “Beta, how much money is this?” I quickly responded “These are 2 hundred rupee notes, aunty” I felt both sympathetic and concerned while I wondered “How difficult this aunty’s life would be?”

Yash and I had the privilege to work on a product teardown, solving for banking problems faced by visually impaired individuals. From meticulously researching about a blind individuals life to investing countless hours over the weekends discussing complex ideas, we've left no stone unturned. Here’s a glimpse of our journey over the past 3 weeks:

Summary

Summary

Summary

Research on the market and users 📊:

Research on the market and users 📊:

Research on the market and users 📊:

Our research started by deeply understanding the problem statement, followed by breaking down the Indian population into blind and visually impaired individuals which helped us in estimating HDFC’s customer base which can make the most out of our proposed features.


‍Interviewed Ophthalmologists 🩺:
Consulted ophthalmologists for deeper insight into visual impairments. This interaction broadened our understanding of visual impairment, encompassing its types, causes, and the challenges visually impaired individuals encounter in daily activities like using mobile phones or reading printed materials.

Identified Pain points 🔍:
We began by mapping out our user's journey for a specific task. During this process, we encountered two key pain points:
1. Challenges in locating buttons and navigating pages when using voiceover.
2. Difficulties in entering PINs and other inputs when using voiceover with keyboard.

Our research started by deeply understanding the problem statement, followed by breaking down the Indian population into blind and visually impaired individuals which helped us in estimating HDFC’s customer base which can make the most out of our proposed features.


‍Interviewed Ophthalmologists 🩺:
Consulted ophthalmologists for deeper insight into visual impairments. This interaction broadened our understanding of visual impairment, encompassing its types, causes, and the challenges visually impaired individuals encounter in daily activities like using mobile phones or reading printed materials.

Identified Pain points 🔍:
We began by mapping out our user's journey for a specific task. During this process, we encountered two key pain points:
1. Challenges in locating buttons and navigating pages when using voiceover.
2. Difficulties in entering PINs and other inputs when using voiceover with keyboard.

Our research started by deeply understanding the problem statement, followed by breaking down the Indian population into blind and visually impaired individuals which helped us in estimating HDFC’s customer base which can make the most out of our proposed features.


‍Interviewed Ophthalmologists 🩺:
Consulted ophthalmologists for deeper insight into visual impairments. This interaction broadened our understanding of visual impairment, encompassing its types, causes, and the challenges visually impaired individuals encounter in daily activities like using mobile phones or reading printed materials.

Identified Pain points 🔍:
We began by mapping out our user's journey for a specific task. During this process, we encountered two key pain points:
1. Challenges in locating buttons and navigating pages when using voiceover.
2. Difficulties in entering PINs and other inputs when using voiceover with keyboard.

Fixing Discoverability

Fixing Discoverability

Fixing Discoverability

Our redesigned solution ensures users’ experience a robust and streamlined journey right from the landing screen. 

We minimised cognitive load by using progressive disclosure to simplify the process of locating specific features within the app.

Our redesigned solution ensures users’ experience a robust and streamlined journey right from the landing screen. 

We minimised cognitive load by using progressive disclosure to simplify the process of locating specific features within the app.

Our redesigned solution ensures users’ experience a robust and streamlined journey right from the landing screen. 

We minimised cognitive load by using progressive disclosure to simplify the process of locating specific features within the app.

Assistive Technology

Assistive Technology

Assistive Technology

Our regular brainstorming sessions kept our focus on making blind people's daily activities easier. Certain incidents emphasized the importance of assistance in their lives. To achieve this, we discovered ALAN AI, a no-code platform for creating generative AI assistants. During our exploration, we also addressed challenges users might encounter during voice interactions with the AI assistant. We combined both dialog tools:
1. Intent-driven: when the user's goal is clear and the dialog follows a structured path.
2. Intent-less: when users have the freedom to use keywords or intents while the AI Assistant interprets their needs.
Additionally, our solution includes 'Signifiers' to guide users at various stages through sounds and haptics.

Our regular brainstorming sessions kept our focus on making blind people's daily activities easier. Certain incidents emphasized the importance of assistance in their lives. To achieve this, we discovered ALAN AI, a no-code platform for creating generative AI assistants. During our exploration, we also addressed challenges users might encounter during voice interactions with the AI assistant. We combined both dialog tools:
1. Intent-driven: when the user's goal is clear and the dialog follows a structured path.
2. Intent-less: when users have the freedom to use keywords or intents while the AI Assistant interprets their needs.
Additionally, our solution includes 'Signifiers' to guide users at various stages through sounds and haptics.

Our regular brainstorming sessions kept our focus on making blind people's daily activities easier. Certain incidents emphasized the importance of assistance in their lives. To achieve this, we discovered ALAN AI, a no-code platform for creating generative AI assistants. During our exploration, we also addressed challenges users might encounter during voice interactions with the AI assistant. We combined both dialog tools:
1. Intent-driven: when the user's goal is clear and the dialog follows a structured path.
2. Intent-less: when users have the freedom to use keywords or intents while the AI Assistant interprets their needs.
Additionally, our solution includes 'Signifiers' to guide users at various stages through sounds and haptics.

Watch EVA in Action

Watch EVA in Action

Watch EVA in Action

Fixing Authentication

Fixing Authentication

Fixing Authentication

Given the application is banking oriented, security is a big concern 🔒. Hence, we proposed both a conventional method (Braille Keyboard) and a brand new authentication method (Draw to Enter).

Given the application is banking oriented, security is a big concern 🔒. Hence, we proposed both a conventional method (Braille Keyboard) and a brand new authentication method (Draw to Enter).

Given the application is banking oriented, security is a big concern 🔒. Hence, we proposed both a conventional method (Braille Keyboard) and a brand new authentication method (Draw to Enter).

Watch the training demo

Watch the training demo

Watch the training demo

Product Portfolio

by Abhishek Jain

4:55:57 PM

Product Portfolio

by Abhishek Jain

4:55:57 PM

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