Study in USA & UK ad campaigns
Lead acquisition costs 🔻65.68%
2023
Project Achievements
The ad reduced lead acquisition costs by 65.68% and achieved a CPR of ₹81.32, compared to ₹237 previously(through influencer marketing). The landing page saw an increase in lead acquisition rate by 22.12%.
Facebook & Instagram Ads
🔥 This ad reduces lead acquisition costs by 65%
Facebook Ads + Google Ads Landing Page
Page Performance
🚀
Lead Acquisition Rate increased by 22.12% (Old: 6.68%, New: 28.8%)
Why did the campaign work so well?
Lead Generation Quiz Form: Personalized questions for 3 user groups (MBA, Masters, Undergrad) Upon answering, the user is rewarded with a "FREE Personalized Guidance Call with an Expert"
The Bigger Objective - A Successful Career: Highlights companies where US admits land (Google, Nike, etc.).
Useful Resources for FREE: Scholarships to study in the USA - highly searched keyword, encourages completion of lead form and PDF download.