Hi! I’m Abhishek, a Product Manager with a background in customer acquisition through digital channels, focusing on UX optimization. My diverse experience at two fast-paced Edtech and Fintech startups has enabled me to conduct research on customer needs while leading a team of developers and designers (as a digital marketing manager at Jamboree). It was during this time that I realized my skills could be better utilized in Product Management. Since transitioning into a PM role, I have been instrumental in building a Private Market Investment Product for Connexdoor, where I put my PM skills to practice and we are on the verge of launching our product's beta release. Since my engagement with Connexdoor is a consulting project, I will soon be available and actively seeking new opportunities in Product Management. I hold an MBA in Marketing and Operations, a B.Tech. in Computer Engineering (from NMIMS)
abish.ux@gmail.com
Phone
+91 7020440025
As an instructor at NMIMS, I taught UX design & marketing to 25+ attendees from across India.
My 10+ hour workshop helped students create 6 innovative projects while focusing on user needs/problems, user journey maps, UX design laws & fundamentals, digital marketing, and so much more.
Experience
Jan 2024 - Present
Product Management Consultant
Connexdoor
Aligned stakeholders, gathered UX feedback from users, and conducted competitor research to define problem statements for each of the three user categories for our product.
Documented problems, requirements, and carefully crafted solutions into features to define a Product Requirement Document for Product v2.0.
Built a product development roadmap, wrote detailed user stories, and managed overall agile development process.
Set goals and success metrics for new features. Designed surveys and tracking events to measure goals.
Designed initial wireframes, a robust design system, and prototypes with the product designer to ensure ideas were well translated into features.
Documented screens and repeatable UI components on Zeplin for approval from stakeholders and handoff to developers.
Conducted API and feature testing to document and rectify bugs.
May 2023 - Jan 2024
Digital Marketing Manager
Jamboree Education
Led a 6-member team (Writers, Developers, Designers) and:
Developed product marketing strategies and optimized UX for lead acquisition and engagement. Results: 333% increase in lead acquisition rate, 75.42% increase in engagement rate, & 85.09% drop in bounce rate.
Conducted A/B tests, and scaled winning landing pages & ad creatives, resulting in 65.68% & 47.22% drop in Customer Acquisition Cost (CAC) for 2 major products. Enhanced below-the-line communication through emails & WhatsApp drip campaigns.
Upskilled graphic designers to build UX optimised website and landing pages, resulting in a ~50% drop in project delivery time.
Jan 2020 – Present
Entrepreneurship
UI/UX Design, Branding & Marketing Projects @LilBizzy
Set my business skills to action, including sales, negotiation, hiring, project planning, leadership, and client expectation management
Economic Times Ad Campaign with Lead Acquisition UX, Brand Identity, Pitch Decks, Marketing Websites and Product Design for Fintech Client.
Brand Identity, Packaging and Bag Design for a Streetwear Fashion Client.