Grow the Mutual Fund Product - Dhan
Grow the Mutual Fund Product - Dhan
Grow the Mutual Fund Product - Dhan
About Dhan
Dhan is a technology-led online stock trading and investing platform for India. Their mission is to help Indians invest and build wealth by participating in the growth of the Indian economy. They believe existing investment platforms are outdated and aim to provide a superior experience for both long-term investors and active traders.
About Dhan
Dhan is a technology-led online stock trading and investing platform for India. Their mission is to help Indians invest and build wealth by participating in the growth of the Indian economy. They believe existing investment platforms are outdated and aim to provide a superior experience for both long-term investors and active traders.
About Dhan
Dhan is a technology-led online stock trading and investing platform for India. Their mission is to help Indians invest and build wealth by participating in the growth of the Indian economy. They believe existing investment platforms are outdated and aim to provide a superior experience for both long-term investors and active traders.
Problem Statement
Grow the Mutual Fund Product within a Stockbroking Platform
Dhan is a stock trading & investing platform built for Super Traders and Long Term Investors. In a short span of 2 years, Dhan has built a strong presence in the broking industry with over half a million registered users on exchanges. The core user base of the product is F&O Traders and Equity Traders.
As a result, Dhan is viewed as a trader-centric product instead of segment/persona-agnostic. Your challenge is to think like a Product Manager at Dhan who wants to:
Grow Mutual Fund investor base on Dhan to 1 Mn+ in next 12 months.
To strategically reposition the platform to embrace a large share of long-term investors, focusing on both stocks and mutual funds.
You must work towards both these goals while ensuring that the business retains and acquires core personas (F&O Traders/Equity Traders).
Problem Statement
Grow the Mutual Fund Product within a Stockbroking Platform
Dhan is a stock trading & investing platform built for Super Traders and Long Term Investors. In a short span of 2 years, Dhan has built a strong presence in the broking industry with over half a million registered users on exchanges. The core user base of the product is F&O Traders and Equity Traders.
As a result, Dhan is viewed as a trader-centric product instead of segment/persona-agnostic. Your challenge is to think like a Product Manager at Dhan who wants to:
Grow Mutual Fund investor base on Dhan to 1 Mn+ in next 12 months.
To strategically reposition the platform to embrace a large share of long-term investors, focusing on both stocks and mutual funds.
You must work towards both these goals while ensuring that the business retains and acquires core personas (F&O Traders/Equity Traders).
Problem Statement
Grow the Mutual Fund Product within a Stockbroking Platform
Dhan is a stock trading & investing platform built for Super Traders and Long Term Investors. In a short span of 2 years, Dhan has built a strong presence in the broking industry with over half a million registered users on exchanges. The core user base of the product is F&O Traders and Equity Traders.
As a result, Dhan is viewed as a trader-centric product instead of segment/persona-agnostic. Your challenge is to think like a Product Manager at Dhan who wants to:
Grow Mutual Fund investor base on Dhan to 1 Mn+ in next 12 months.
To strategically reposition the platform to embrace a large share of long-term investors, focusing on both stocks and mutual funds.
You must work towards both these goals while ensuring that the business retains and acquires core personas (F&O Traders/Equity Traders).
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