Product Marketing - Facebook Ads & Google Ads
Role
Associate Product Marketing Manager
Company
Jamboree Education
Team
1 Developer, 2 Designer, 2 Content Writers
Key Skills
Google Analytics, Experimentation, A/B Testing, Conversion Rate Optimisation, Project Management.
👨🏻💻 My Role
Responsible for paid lead generation and user onboarding experience through Meta Ads and Google Ads. The goal is to reduce user acquisition costs by optimizing ad creatives, landing pages, and collaborating with sales teams to improve lead quality across all paid channels.
When designing highly-converting campaigns, landing pages, and ads, there were a few things that were of utmost importance:
Designing user journeys and marketing funnels.
Experimenting and conducting A/B test.
User behaviour analysis (MS Clarity)
Setting engagement goals for retargeting campaigns and performance tracking.
Campaigns, Learnings and Performance
May 2022 - Jan 2024
